When is a spa not a sauna?

We recently wrote a short piece for the upcoming December issue of an international trade publication. In the course of writing, we clarified a subject that we feel deserves some attention here on our blog. The focus audiences are different (European dealers vs. North American customers), and we want to make sure that the information reaches both groups. So here’s an adapted version of what we provided for that publication.

The Pleasure Spa by Passion Spas https://www.passionspasusa.com/

The Pleasure Spa by Passion Spas
https://www.passionspasusa.com/

Consumer Vocabulary

Every now and then a customer will start a conversation with, “I purchased one of your spas recently.”

The proper response, although strictly true, is never, “No you didn’t; we don’t sell spas.”

A spa is a hot tub with lots of jets, and we sell saunas – traditional Finnish-style saunas – so the difference is a rather significant one (hot water vs. hot air). But we know what they mean when they call a sauna a spa, and correcting them in that moment would be an unnecessary and potentially confusing exercise.

When a customer starts a conversation this way, it may be an indication that they’re relatively new to the whole concept of a sauna, and that’s okay. In fact, it’s great. There are so many amazing health benefits associated with traditional sauna bathing, and the customer doesn’t need to be able to complete a multiple-choice quiz in order to enjoy them. They just need to get in there and experience it for themselves.

Setting the Definitions

It helps if they know what they’re looking for, though. If they’ve got a very specific experience in mind, they’ll know what to describe in order to get what they want. So here’s a quick description of how a traditional sauna (what we make) differs from some other popular heat therapy products:

A traditional Finnish-style sauna is a wood room with wooden benches and a high-performance heater. This heater should be able to bring the room up to 185-195° F. It has a cavity to hold stones, and when the room has reached the desired temperature, the bather places water on the heated stones periodically to generate bursts of steam. Thus, the heat in a traditional sauna is more humid than that produced in an infrared cabin and drier than that found in a tile-lined steam room.

A Barrel Sauna by Almost Heaven Saunas.

A Barrel Sauna by Almost Heaven Saunas.

What We Do Here…

Here at Almost Heaven Saunas, we’ve been crafting quality home saunas for nearly 40 years. We make kits that include pre-assembled wall sections and all components and hardware necessary to complete assembly. Our models also include an electric heater, sauna stones, a bucket and ladle set, and a combination thermometer/hygrometer – everything needed to begin enjoying the authentic sauna experience right away! Most of our customers will either complete the assembly themselves or have a general handyman take care of it, and then, per our recommendation, they hire a licensed electrician with a knowledge of local codes and requirements to wire the heater (220v, hard-wire connect).

Our selection has grown to include both indoor and outdoor saunas, and we’re able to ship all across the country. To talk to someone here about our sauna models – sizes, prices, etc. – give us a ring at 888.355.3050, or e-mail sales@almostheaven.com.

November 14, 2016 •